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Social Media Marketing
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The social media marketing certificate from Ensign College builds into a bachelor’s degree in applied business management from BYU-Idaho and will help you gain entry-level marketable skills.

Note: This certificate also builds into a communication bachelor’s degree from Ensign College. If you would prefer that degree, select “Explore other career fields” below.

What skills will I develop with this certificate?

  • Advertising and marketing content creation and management
  • Brand loyalty creation, engagement, and building
  • Social media content strategy
  • Analytical and research tools

What types of jobs can I get with this certificate?

  • Social media content creator
  • Social media coordinator
  • Social media specialist
  • Social media manager
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What are the technology requirements for this degree?
Lightweight Computing Required
This degree requires a laptop with ability to run Microsoft Office apps like Word and Excel. Learn more about the technology tools needed to succeed with each certificate and degree.


All degrees offered through BYU-Pathway are made up of three certificates. The second and third certificates are already determined. If you start with the social media marketing certificate, these would be the certificates in your degree plan:

Social Media Marketing
Business and Leadership Skills
Business Administration